Monday, July 4, 2011

Just Do It Better

     At this point, a lot of people my age, have grown up with Nike pretty much being a staple in our lives in many ways.  First, the easiest being the sneakers and athletic apparel that we've worn since we knew how to tie shoes, then through the countless soccer games and practices, let alone every other sport kids play.  The marketing of Air Jordan, Bo "Knows", Nike Air to current day products and innovations has cemented Nike as a global company that is at the forefront of athletic performance equipment/apparel in a very fashion forward style.  They've masterfully combined function and performance with cutting edge style and design.  Couple that with marketing genius and a long history of continuing to innovate and improve and you have one of the most intriguing entities on our planet.  The founder of Nike, Phil Knight, along with Nike have released this short video of Nike's own self-awareness and their place on this planet.
The responsibilities that come with a company of this magnitude and balancing that with the ability to continue to grow and move forward as a successful corporation.  The recognition of the immense footprint that Nike leaves on all scales, from the creation of their products, to the people who design them and the ones who wear them, the consumer.
    It's unbelievable to see how far Nike has come and grown in the past 33 years since it started, but I'm also very inspired to see what the next 33 years will bring….enjoy the video.



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