Nothing better than something that is ice cold on a hot, summer Saturday in Brooklyn. here, which has their shop, blog, etc.
That's exactly what I found at the Brooklyn Flea Market. ICE COLD, New York, a newer brand that I recently stumbled upon on Instagram, would be setting up shop that day and offering some of their wears. I went over there after running in the MLB All Star 5k in Prospect Park and found Mike and the goods. Very impressed from first glance at the vibrant colors and design. 3M highlights and flocking gives these shirts depth, especially for athletic wear, which they're meant for. Designed by Michael, along with a full line of socks with 3M spots, the gear is meant to be used and be seen, especially when getting your evening jog or bike ride. That's the inspiration behind ICE COLD and you can get the full story and more information from their site
I picked up the limited edition Brooklyn Flea Exclusive "RUN" shirt. Each one is hand made and even the packaging is top notch. It comes in a foil padded envelope with the name across the front.
If you get a chance, get down there on a Saturday and chop it up with Mike. Not too many times you can talk to the person responsible for what's in front of you. I'm looking forward to see what else comes from ICE COLD as you can see the care taken in each detail for a great product.
Ice Cold, New York definitely has their own lane…
