Lanvin H&M Fall 2010 Collabo

     On November 23rd of this fall, H&M will start selling their collaboration line of clothing designed by Lanvin, one of the top design brands in the world.  I think the concept of H&M adding luxury to their brand rather than Lanvin going mainstream is a very smart way of marketing.  It's allowing the more common person who might be a fan of fashion, but doesn't necessarily have the means, express themselves with high end design.  H&M's press release with more information can be found on this link and the video clip found here, shows Lanvin's artistic director, Alber Elbaz, explaining the collaboration.