Early on the Throwback Thursday or your Flashback Friday...but as we cleared the Valentines Day season, no better time to view and listen to "Heartless". Mr. West's biggest single from his emotional diary of "808's & Heartbreak" album that almost created it's own genre. The artistic cartoon effect that resembles the 80's, Stay On Me, but the current method was called Optiflavor, which used real life movement and was converted to animation. More importantly, the video was directed by Hip Hop's Video Moses, Hype Williams, in 2008. Hype actually paid tribute to Ralph Bashki, as the same animation was used for the video as was Ralph's movie from 1981. That animation used live action footage and then animators drew over top of the video. This became one of Kanye's most popular singles and paved a way for a genre that really didn't have a lane previously. Him and NO I.D were the producers.
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