Nike tries to instill hope in the basketball world by releasing this new commercial titled "Basketball Never Stops". It features some of the top names of the game such as King James, Kevin Durant, Coach Mike K., Dirk along a couple cameo's from hip-hop's Questlove and J.Cole. It's a reminder that regardless of the NBA strike and what seems a bigger feeling that the general public doesn't care, that basketball will never stop being played, ever. Images of college, high school, rec league, and random pick up games by people of all ages, colors, boys, girls shows where the game is truly played and appreciated.
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