The world's biggest party starts in 29 days in South Africa and the anticipation is building rapidly. For the first time on the continent of Africa, the premier athletic event will be held starting June 11 and showcase the globes best footballers aka soccer players. The tournament will last a month until the 2010 FIFA World Cup Champion will be crowned in Johannesburg on July 11th. This event held every 4 years is the planet's most widely-viewed and represents 32 nations competing for one of the most storied trophies in sport, the World Cup (made of solid 18 carat gold). What better way to travel for this historic trophy, than to be transported in it's very own custom Louis Vuitton case. Yes, FIFA called on the French fashion house to customize it's very own travel case. That's ballin.
Since I did mention it was a party, there's one thing a party always needs and that is music. It's been tradition for the World Cup to have official anthems and also other songs that are popular around the time of the Cup that catch on and stick. A lot of people say that great soccer looks like dancing when played the right way, a la Brazil aka "Samba Kings". This story gives a great run down of a World Cup Playlist past favorites. There's also this commercial that's been running that showcases the creative goal celebrations and show's that soccer is definitely a party. OchoCinco has nothing on these guys.
My favorite commercial so far involves the explanation of the number 10 in football (soccer). I've been known to favor the number (best number on the planet) and wear it quite it often. For real though, it's usually reserved for the team's best player and most of soccer's legendary names have worn it. Pele, Maradona, Platini, Gullit, Zidane, to current day Messi, Rooney, Donovan, etc. Yes, the United States will be participating, so there is vested interest for this country.
It's a game first and foremost and that means having fun on all levels, especially for the millions of fans that will be glued to their tv's in their living rooms and favorite pubs. Another aspect of this World Cup will be the accessibility of the game via modern day technology. In 2010, we have more media outlets and ways to get live, instant, updated information than ever before. Smart phones, the internet, and now even 3D television will be bringing the game to the millions in a whole new way. Who doesn't want to watch a game in 3D?!?!? CNN had this great article that explains in detail how technology is revolutionizing the World Cup and making it so interactive with the fans.
Check back later for more World Cup updates and make sure to get your favorite team's kit and scarf!! Cheers!
~KR
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